Prior to establishing her own firm, Joan worked at the prestigious Los Angeles law firm Manatt Phelps & Phillips
Ms. Rochman focuses on registration and maintenance of trademarks before the U.S. Patent and Trademark Office, from the conception of trademarks, branding strategies, screening, reviewing and advising of risk associated with potential new trademarks, to the protection and maintenance of intellectual property rights. Ms. Rochman manages multiple clients’ international trademark portfolios, domestic and foreign. Before joining Manatt, Joan was Senior Corporate Counsel in charge of a large portfolio of intellectual property at CarMax, a subsidiary of Circuit City. She served as corporate secretary for both CarMax and Circuit City's western divisional offices, organizing and attending quarterly board meetings and reporting on intellectual property matters.
In 2018 Ms. Rochman formed Rochman Slusser Law, a full-service intellectual property boutique providing trademark, copyright, media and brand protection. In 2023 Rochman Trademark Law was formed to continue the firm when Ms. Slusser left to pursue her long term goal to become a judge.